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BRP SUPPORTS IFRD

  • Dealernews
  • Apr 30, 2021

 

“Can-Am On-Road is proud to support and celebrate International Female Ride Day for a second year in a row by giving these inspiring women the spotlight they deserve," explains Evelyne Plante, Marketing Specialist at Can-Am On-Road. BRP wants it known that riding is for everyone. That is why its Can-Am brand is calling on female riders everywhere to “Just Ride!” in celebration of the International Female Ride Day (IFRD).  

"But it doesn’t stop there," Plante adds. "Every day is a chance for us to make the world of riding a more inclusive place," That is why we’re committed to uplifting women in riding through our Giving back to our community initiative, which invests in women’s riding groups and individuals’ dream projects, in addition to providing them a platform via our social channels and our growing ambassador program."

“The IFRD call to action is “JUST RIDE!”. It is all about getting out there, taking to the road, joining other women the world over while embracing the joy and freedom which accompanies the riding experience. This unified synchronized action has been the fuel of IFRD since its introduction. And with like-minded supporters like Can-Am who share IFRD’s goals we continue to build a community of riders centered around unity and inclusion”, adds Vicki Gray, Founder of IFRD.

It’s Not All Talk!
Can-Am On-Road is all-in on getting more females riding. And it has some serious momentum:
● The Can-Am Women of On-Road community has more than 8,000 members, generating over 700 posts and 15,000 comments per month
● The percentage of female Can-Am Ryker owners has grown to 36% in 2020, while the motorcycle industry remains at ~20% female riders
● Women have accounted for more than 50% of registrations for the acclaimed Can-Am Rider Education Program

Female Can-Am riders are a diverse group. Whether they are cruising city streets on their Ryker, trekking cross-country on a Spyder, or hitting the trails in a Can-Am Commander, they can’t be put into one category. That is what makes the Can-Am community of riders like no other. To celebrate this, Can-Am is calling on women everywhere to wave their “wind sister” flag. Starting May 1, women can hashtag two photos or videos of themselves using #WindSisterWarrior to showcase the unique and diverse lives of women riders when they’re not out riding.

 

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