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BTR BACK AT AFT

  • Dealernews
  • Feb 17, 2021

 

"We are excited to further our commitment to the American Flat Track community,” explains Bree Poland, Lead - Marketing, Americas Region and Global Brand Manager – Continental GT Platform of Royal Enfield. “Last year was a good experience and we can't wait to get back out there to showcase the brand. We are incredibly honored that the BUILD TRAIN RACE program has been invited back, showing strong support for bringing more women into the world of motorsports.”

 

The oldest global motorcycle brand in continuous production, Royal Enfield is looking to capitalize on its successful Progressive AFT debut in 2021. The venerated brand returns as an Official OEM Partner and will again bring its fleet of motorcycles to the AFT Fan Zone at select rounds, expand its BTR women’s program and of course, follow up on Johnny Lewis’ AFT Production Twins victory at the Progressive AFT Finale at DAYTONA I last October.

 

“The partnership between Progressive American Flat Track and Royal Enfield sums up everything that’s good about our sport these days,” adds AFT CEO Michael Lock. “This famous and historic brand is re-asserting itself for the modern era and we are delighted to assist in showcasing the brand values, the bikes and the people behind its recent success. Royal Enfield will be visible in the Fan Zone, helping to evaluate the track, pioneering a new approach to racing with BUILD TRAIN RACE and, importantly, racing in the fast-growing AFT Production Twins class. We are very grateful for their contribution as we grow the sport.”

The BTR program highlights, celebrates and encourages the involvement of women in flat track racing. In 2021, nine women will build and race their own custom INT 650 Twins at this season’s Chicago Half-Mile (5/29), Port Royal Half-Mile (7/24), New York Short Track (8/14), and Charlotte Half-Mile (10/8).

For more information on RENA's BUILD TRAIN RACE program, visit https://buildtrainrace.com/

Or check out part II of Dealernews’s exclusive interview with Poland.

 

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