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  • Dealernews
  • Feb 19, 2021


“Buell is back,” exclaims Buell Motorcycles CEO Bill Melvin. After liquidating most of its assets and dropping off the radar in 2017, the reborn brand will be making its debut at Daytona Bike Week, but without namesake founder Erik Buell who has since shifted to the eBike realm. “We are excited to bring Buell back with an awesome assortment of superbikes and performance motorcycles."

The new Buell Motorcycles will launch with 10 performance models by the 2024 model year. The models will be representative of the superbike performance and handling expected of the legendary Buell brand, claims Melvin. "We start with the fastest American production motorcycles, hand built in the USA, so that’s a nice start! We’re building out those platforms for more touring and adventure models, then we’re expanding our displacements to be competitive with other global brands. The passionate Buell Nation can grow and thrive again.”

EBR Motorcycles acquired the Buell brand in early 2020 and began developments to bring Buell back. Buell will be present at Daytona Bike Week 2021 at J&P Cycles Destination Daytona Mega Store. The models currently in production are built by hand in Grand Rapids, Michigan. and based on the original EBR 1190 platform, complete with Fuel in Frame and Perimeter Brake Rotors. 

“Buell is known as the American brand for high performance, innovation and adventure. We will continue and expand on that,” claims Melvin. “We have already launched a dirt bike with Cipala Racing that won an AMA Hill Climb Championship and Buell will be dominating at NHRA this year.

Upcoming models will include variants for dirt, dual-sport, touring and cruisers while expanding the line up to include medium and small displacement powerplants. Buell is also in the initial exploration phases for a high-performance Electric model and is open to collaboration ideas with other companies... paging Erik Buell. 

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