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BY DEALERS FOR DEALERS WITH A BETTER BOTTOM LINE TOP OF MIND

  • Dealernews
  • Apr 07, 2021

 

Digital Lead Performance (DLP) is a lead management system created by a veteran dealer with the express purpose of bringing more to the bottom line. “Digital Lead Performance is a project born out of my own experience as a Harley-Davidson dealer for more than 30 years,” says CEO Scott Fischer. “I’m proud to see it creating great results for other dealers across the county but even more excited about what’s to come.”

Since its start in May of 2019 Fischer says DLP has helped their dealer clients sell more than 4,600 motorcycles to date, resulting in more than $81M in total revenue assisted. Dealers that partner with DLP are reported as achieving average results of 40-50% of leads converting to a set showroom appointment, 65-75% of appointments showing up, and 30-35% converting to a sale. Now just shy of its two-year anniversary, DLP is in 50 powersports dealers nationwide and employs 50 individuals.

But that is just the beginning. “Our outlook for Digital Lead Performance is entirely positive,” adds COO Aaron Barney. “We’re making big investments in the future of the company that we believe are going to pay off in exciting ways, even looking to expand into other areas of the powersports industry.” Future plans include moving into a new, larger facility to house their rapidly growing team and securing new technology partnerships to grow and improve their offerings to dealers.

Bottom line: DLP saves powersports dealers time and money, makes their sales teams more productive, and gives them peace of mind 7 days a week, according to Fischer. For more info call (833) 317-7333, email SellMoreBikes@sfe-us.com or click https://dlpspeed.com

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