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  • Dealernews
  • May 24, 2023

L-R: Perry Warner-Key Account Manager & B2B and Eric Asmussen-Managing Director N.A.


As Dealernews was meeting with CAKE at the Electrify Expo last week, the Swedish maker of premium lightweight, electric motorcycles, was putting the icing on CAKE:site NYC  in New York City. This launch follows the opening of the first North American flagship CAKE:site LA, in October 2022, and is the beginning of a dealer network for North America, according to Eric Asmussen, CAKE Managing Director N.A.

“New York is already one of the most bike-friendly cities in the world, and the city continues to move towards decarbonization,” Eric explains. “CAKE’s arrival is an opportunity to envision the radical possibilities of green infrastructure in the city. We can show the world that a carbon-neutral society doesn’t have to be boring. Just like we do with CAKE’s products, we can combine responsibility and sustainability with innovation and excitement.”

Centrally situated in the historic Seaport district of Manhattan, near East River Greenway and Battery Park, this new location will offer test rides for visitors to experience the full functionality and power of CAKE’s electric motorcycles on convenient waterfront bike paths with unforgettable views. As with all CAKE:sites, the space is not only a showroom and test center, but will also serve as a full service center, event space and cultural hub for the tri-state area, where current and prospective consumers alike can come together to celebrate the brand’s products and access the brand’s team of experts.

“As the cultural and economic capital of the world, New York City is one of CAKE’s most crucial markets,” added Stefan Ytterborn, Founder and CEO of CAKE. “The city is constantly reinventing itself to make life more sustainable and accessible to its residents. As New York paves the road towards a more eco-friendly future, we’re excited to grow our presence in the city and demonstrate our unique vision for a zero-emission society.”

The CAKE:site NYC is located at 106 South Street, New York, NY 10038


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