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CALLING ALL WOMEN RACERS! BTR IS BACK!

  • Dealernews
  • Oct 21, 2020

 

 

Calling women of all ages and backgrounds! Royal Enfield is expanding the Build. Train. Race. Program into the world of Road Racing! If you are a woman who rides, is willing to give 100% commitment and is ready to hit the asphalt, this is for you! 

After a successful launch of its BTR program for AFT flat track, Royal Enfield is ready to go roadracing! Royal Enfield North America has announced phase two of their BUILD TRAIN RACE (BTR) program and is currently seeking women motorcyclists to customize, train and roadrace Continental GT 650 motorcycles in 2021.  

“Building upon the success of the flat track BTR program, we decided to carry the momentum into the roadracing segment,” explains Breeann Poland, Global Brand Manager - Continental GT platform. “This is a unique opportunity for women interested in road racing and to make a name for themselves on a national level."

She adds, "The participants will have the opportunity to learn from world class racer, Melissa Paris, which is not a chance many people get. The ladies will also be some of the first people to race the Continental GT 650 platform, so the motorcycling world will be watching.”

BTR candidates just have to supply a video application:

https://royalenfieldna.com/build-train-race/road-race/

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