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  • Dealernews
  • May 15, 2024



As good as AI and the Internet may be, they can’t replicate the full dealership experience… at least not yet. The smell of leather… The tactile experience of textiles and most importantly the proper fitment have found REV'IT! opening its first physical store in the heart of Denver. Creating seamless experiences across physical and digital spaces, REV'IT! seeks to complement the existing dealer network in the physical space, REV'IT! proudly announces the opening of its first brand store. With a 6,204 square-foot store in the up-and-coming RiNo Arts District, the Dutch brand is looking to provide a hub for creativity, cutting-edge design, good stories and even better friendships.

“Obviously having our own retail space is a significant step for our brand,” notes Iain Howe, Global Marketing Director at REV'IT! “We have designed the space to embody our pillars of Performance, Design and Innovation. From the materialization, a symphony of innovative design in aluminum and concrete with local elements such as the original timber beams, to the flexible set up and welcoming community area, REV’IT! Denver is a motorcycle gear store the likes of which has not been seen before.”

More than just a store, REV’IT! has set up their Denver store to be a community hub. A place where riders’ journeys begin, where they find inspiration, information and advice. “Whether you’re participating in one of the ride-outs, attending a seminar, or simply dropping in to swap stories over a freshly brewed cup of coffee, REV'IT!’s passionate team will be delighted to see you,” concludes Howe. 

REV'IT! Denver is located at 2800 Walnut Street, Suite 120, Denver, CO 80205

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