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  • Dealernews
  • Jun 09, 2021


Remember the old cash for clunkers program to get gas guzzlers off the road? Zero is offering a similar incentive to electrify the motorcycle market. “Cash for Carbon” increases the trade-in value offered of internal combustion engine motorcycles towards the purchase of a new 2020 or 2021 SR/F or SR/S at participating dealers. From now until July 6, 2021, buyers who bring in a gas bike as trade-in towards the purchase of a new Zero will be given an additional $1,500 credit on top of the trade-in value assessed by the participating dealer on a given motorcycle.

“The current state of uncertainty over gas prices has spiked the appetite for electric motorcycles more than ever before,” notes Mike Cunningham, Zero Motorcycles VP of Sales, Americas. A former Dealernews Top 100 winner and cover dealer, he knows what it is like to be on the other side of the sales counter and believes this is an idea whose time has come, again. “This trend has been intensifying the existing popularity of powersports in general and makes now the perfect time to reintroduce the Cash for Carbon program.”

The Zero value proposition adds up, according to Cunningham. Not only does trading gas motorcycles towards the purchase of new electric SR/S and SR/F from Zero earn an additional $1,500 in value, customers are eligible for the 10% Federal Tax Credit available for all Zero’s electric motorcycles. Customers can also qualify for any available state or local tax incentives, creating up to $4,000 or more in value on the purchase of a new model.


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