Just like most other businesses, ChopperExchange experienced a healthy dose of panic and uncertainty during the COVID-19 pandemic. As dealers started to suspend operations in mid-March due to state mandates, some also paused their accounts with ChopperExchange. Every day brought new uncertainty. No one knew what was next. Things were not looking good, even for an online motorcycle marketplace with no physical store locations.
Five months later and things are starting to look up, in a big way. ChopperExchange saw a 42% increase in buyer inquiries during the April - July period. Bikes listed on ChopperExchange started selling like hotcakes. Typically, the website has around 25,000 American motorcycles listed for sale. Currently, it’s down to 13,000, which is a 48% decrease from this time last year.
“This is huge for us and the industry as a whole,” claims Doug Perry, the company’s Dealer Account Manager. “It matches what we’re hearing from dealers across the country. People are looking for fun things to do outside. They are buying motorcycles, ATVs, RVs, etc.” And they are buying online.
To help motorcycle dealers across the U.S. and Canada reach more online shoppers during the fall/winter season, ChopperExchange is launching a special dealer account offering at a discounted price between now and January 31st, 2021. If you are interested in signing up for a dealer account, contact Doug Perry at (800) 523-7274 x285 or doug@chopperexchange.com