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  • Dealernews
  • Jul 24, 2020


Our friends at the International Motorcycle Shows have unveiled a comprehensive digital outreach program, including distinct B2C and B2B channels. Continue the Ride features original content developed by the IMS team and its partners, including new video series, a podcast, live Q&A sessions, product and bike reviews, sweepstakes and more. 

“This year, due to the pandemic, we need to stay connected and find new ways forward toward a new normal,” explains IMS SVP Tracy Harris. “Thankfully, the powersports industry is prevailing through these trying times, even experiencing renewed momentum as two-wheel transportation now serves as a means to escape and have fun while safely offering an alternative to public transportation for those who live in urban and condensed areas.”

She adds, “The current times have forced our IMS family to reflect upon our business and examine what our customers and community seek… Beyond hosting the nation’s largest consumer motorcycle tour, we hold the unique position as the foremost industry hub for connecting powersports’ top products and brands with enthusiasts and newcomers. Now, more than ever, we see an opportunity to extend our reach beyond our live shows and cater to the needs of the powersports community 365 days a year.”

IMS digital products include:

-The Reserve Tank, a consumer-facing podcast

-Centerstand, a business-facing podcast 

-Inside the Garage, a do-it-yourself (DIY) video series 

-IMS Rides, a video series exploring exciting routes, communities, and rider personalities

-A blog 


Get connected and continue the ride here:

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