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  • Dealernews
  • Jul 15, 2019


Back to school! The 2019 Powersports DEALER Seminars at AIMExpo — a comprehensive, dealer-focused educational program — returns for the 7th consecutive year, boasting an enhanced curriculum tailored specifically for dealers. Our friends at Powersports Business have produced the Powersports DEALER Seminars @ AIMExpo since the inception. The premier sponsors of the Powersports DEALER Seminars @ AIMExpo are National Powersport Auctions and Synchrony.

As always, the Powersports DEALER Seminars @ AIMExpo will focus on providing attendees with critical information and tools aimed at enhancing powersports dealership profitability and operations. The curriculum is developed with the goal of improving all facets of the powersports retail business model in three key tracks: Sales & Marketing sponsored by Torque Group; Powering Profits sponsored by Aegis Powersports, and Leadership Plus sponsored by McGraw Powersports.

“Following the 2018 AIMExpo, our team sought the feedback from the industry by meeting with dealers, the aftermarket and our OEM partners while also attending other industry conferences to gain better insight into the challenges that face this business and ways we can adapt.” said Cinnamon Kernes, VP & General Manager, MIC Events. “This input translated into a revamped educational platform designed to cover more relevant topics, address the current state of the market and ways to adapt to ever-changing consumer needs.”

The Powersports DEALER Seminars @ AIMExpo is an entirely free program aimed at providing substantial ROI to dealership staff who invest their time to attend AIMExpo. Dealers are free to choose whichever sessions they would like to attend, with the average dealer attending three seminars over the two-day event. 

Register for AIMExpo now:



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