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  • Dealernews
  • Nov 18, 2022


After 28 years as the ultimate Bike Week destination, the Rossmeyer Family has sold Bruce Rossmeyer's Daytona Harley-Davidson and the Destination Daytona complex to automotive powerhouse turned motorcycle dealer Teddy Morse of the Ed Morse Automotive Group. "Our kids continued Bruce's dream after his death and I am very proud of them," said principal owner Sandy Rossmeyer, noting Bruce Rossmeyer’s dream will live on.

"I am extremely pleased that we are selling to a buyer who knew Bruce and that Mr. Morse is thrilled to carry on the Daytona Harley-Davidson legacy, she adds. “The time to sell is when you are on top, and my children and our loyal team of associates have certainly kept us there and will work hard to help Teddy build his own Harley-Davidson legacy."

The dealership will now operate under the name Teddy Morse's Daytona Harley-Davidson, along with the Main Street location. Destination Daytona will continue to operate with its existing tenants, the Clarion Inn Ormond Beach, the Pavilion and Saints & Sinners Pub. However, the New Smyrna Harley-Davidson dealership will be closing permanently on November 30, 2022.

As reported in the current issue, Ed Morse Automotive Group owns 40 locations housing 70 automotive franchises. Teddy Morse recently purchased the Cowboy family of dealerships from Sheila Umphrey in a Texas-sized dealer brokered by George Chaconos and Courtney Bernhard of Performance Brokerage Services:

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