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  • Dealernews
  • Sep 17, 2021


A pair of SoCal dealerships have changed hands as Texas-based Mark Smith sold Orange County Harley-Davidson and Coronado Beach Harley-Davidson to Rami Yanni and Wise Auto Group. George Chaconas of Performance Brokerage Services bundled the deal that sees Smith focusing on his stores in Texas and Yanni expanding his California family of dealerships. 

“After recently selling Victorville Harley-Davidson to Rami Yanni, I reached out to him about acquiring Orange County Harley and Coronado Beach Harley,” explains Chaconas. “Rami quickly stepped up and offered the seller a fair price. Mark Smith stated that it was a win-win-win. Mark Smith was a gentleman. I appreciate his gratitude towards my persistence about selling at the right time and the right price. It was very exciting to help Rami and his CFO, Justin Tinker, at Wise Auto Group expand to their sixth location.”

No stranger to the motorcycle industry, Smith, has owned and operated three dealerships in Texas since 2006. Most notably, Fort Worth Harley-Davidson, the only store in Texas to earn 2 Platinum Bar & Shield awards and 3 Gold Bar & Shield awards. The store completed a 65,000 square foot expansion in 2019 and hosted 4,000 riders for its Grand Opening Rally. “Thank you, George Chaconas and Courtney Bernhard at Performance Brokerage Services for another successful dealership closing. Thank you, Rami and team, for being such pros through the entire process. Finally, thank you to the outstanding teams at both stores that did an incredible job taking them from where they were when we started to where they are today. Now, I'm excited to pass the torch to Rami and Wise Auto Group so they can continue to take both stores to the next level.”

These acquisitions bring Wise Auto Group’s total to six Harley-Davidson dealerships. They currently own Death Valley Harley-Davidson in Victorville; Harley-Davidson of Yuba City; Redwood Harley-Davidson in Eureka, California and Reno Harley-Davidson, Nevada. “George called me about acquiring the iconic Orange County Harley-Davidson and Coronado Beach Harley-Davidson and I didn't want to miss out on these two fantastic opportunities, The rest is history. I want to thank George and his team again for their professionalism and helping us to continue to grow and expand our footprint in California.”

The dealerships will remain at their current locations with Orange County Harley-Davidson at 8677 Research Drive in Irvine, California 92618 and Coronado Beach Harley-Davidson at 3201 Hoover Avenue in National City, California 91950.

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