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  • Dealernews
  • Dec 04, 2018


Mike Buettner, Interim CEO for MAG, talks about getting back on track, winning the dealers confidence and new hires John Potts and Greg Heichelbech during the AIMExpo. “The addition of John and Greg to our team marks the beginning of our renewed focus on growth,” said Buettner.  “They know how critical relationships are in this industry and will be instrumental in rebuilding the trust and support of our partners.”


Potts re-joins the company in a new role. He worked for Vance & Hines, a division of MAG, for 15 years before leading sales and marketing for another firm serving the on-road and off-road motorcycle aftermarket. “John is the perfect person to help us drive growth in all of our brands,” said Buettner. “He’ll be developing new partnerships, creating additional revenue streams and building relationships to support our dealers.”


Heichelbech started his career at Harley-Davidson, where he was a leader in sales, dealer relations and market development. He also served in senior leadership roles at Triumph North America, BRP North America and as president of a division of the REV Group. He replaces Holger Mohr who had been heading up Kuryakyn and Mustang. “Greg is one of the most experienced leaders in the motorcycle industry,” said Buettner. “He has a keen understanding of the motorcycle business and a passion for making customers happy. With our focus on growth, he’s exactly the right person to lead our Accessories Group.”


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