Robert Gladden articulates the MSF message for the Dealernews Live! cameras. Your best first ride begins with proper training and real riding gear. The Motorcycle Safety Foundation develops comprehensive, research-based, Rider Education and Training System (RETS) programs. RETS curricula promotes lifelong-learning for motorcyclists and continuous professional development for certified RiderCoaches and other trainers. MSF also actively participates in government relations, safety research, public awareness campaigns and the provision of technical assistance to state training and licensing programs. The Motorcycle Safety Foundation is a national, not-for-profit organization sponsored by BMW, BRP, Harley-Davidson, Honda, Indian Motorcycle, Kawasaki, KTM, Piaggio, Suzuki, Triumph and Yamaha.