“The Motorcycle Industry Council's market expansion initiative is vital to the growth of the powersports industry," says Ray Smith, Director of Sales and Membership Coordinator for the MIC Bankcard Program. “Everyone in the industry, especially dealers, values the work the MIC is doing to inspire new riders. Our investment helps to ensure this work continues."
Powered by Pineapple Payments, MIC Bankcard has expanded its suite of payment solutions for Dealers and is making a substantial investment in the MIC's Ride With Us market expansion program to get more riders, riding more.
The MIC’s market expansion initiative is an integrated program aimed at inspiring and supporting new and returning riders as they integrate into the riding community. The initiative, headed by Cinnamon Kernes as the MIC’s vice president of market expansion, continues to evolve from the foundational work led by the MIC Board of Directors.
“As we continue to expand our efforts to welcome new and returning riders, this kind of meaningful financial support is crucial to the current and future health of our industry,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council. “All of us must pull together, seize the momentum we’ve been enjoying, and grow to new heights.”
ABOUT MIC BANKCARD PROGRAM
The MIC Bankcard Program is a program powered by Pineapple Payments (Now Part of Fiserv), providing dealers with savings on credit card processing. MIC Bankcard serves thousands of Powersports dealers, suppliers, and manufacturers across the United States and has grown into a trusted payments provider in the Powersports industry. For more information, call 877-726-7017 x2 or click here: savings@micbankcard.com