The best way to get butts on seats is to offer demo rides, so AIMExpo is expanding the program in Columbus this year. Located five minutes from the show floor, AIMExpo Outdoors! will feature nine of the leading motorcycle manufacturers offering test rides of their latest models on the open road.
The OEMs participating in demo rides include Harley-Davidson, Honda, Husqvarna, Kawasaki, KTM, Royal Enfield, Suzukii, Vanderhall and Yamaha.
Kawasaki has already confirmed it will bring a number of Ninja and Z motorcycles, as well as the new Versys1000 SE LT+ and the W800 CAFÉ Neo retro take on a classic. Joining the demo line-up for the first time ever at AIMExpo, KTM is bring a full fleet, including everything from the 390 Duke up to the 1290 Super Duke R, as well as the 790 Adventure, 1090 Adventure R, 1290 Super Adventure S and 1290 Super Adventure R plus the 690 SMC R. Stablemate Husqvarna has the 2020 Vitpilen 401, Vitpilen 701 as well as the Svartpilen 401 and Svartpilen 701 scheduled.
“Being able to test ride and experience so many motorcycles, along with 350,000 sq./ft. of indoor exhibits with hundreds of exhibitors is a unique and valuable experience,” said Andre Albert, Director, Sales & Marketing, MIC Events. “Today’s consumers make buying decisions based on experiences and there’s no better way to get a feel for what new bikes offer than to ride one. AIMExpo Outdoors! is the ultimate experiential playground for every motorcycle enthusiast.”
For 2019, AIMExpo Outdoors! will be open to the public on all four days of the show during the following show times, while the indoor expo will be accessible to the public on Saturday and Sunday only.