Heads up desert racers! The storied Parker 400 returns as part of a new off-road series, according to Mad Media's Matt Martelli. Multiple classes for motorcycles and an expansion of the UTV World Championship program ensures something for everyone: “The Martelli Brothers announced today that they have structured a brand new, desert off-road racing organization called "Unlimited Off-Road Racing" — The new series will include The Parker 400, The Mint 400 and The California 300 races, and host all desert classes including youth, UTVs and motorcycles. The Parker 400 will kickoff the new series in January of 2024, followed by the Mint 400 in March and California 300 in October.
According to Martelli, the new series will feature the next evolution of the UTV World Championship, which will be determined by points accumulated at all three events. Unlimited Off-Road Racing will offer teams the opportunity to compete for cash, prizes and a prestigious points championship across three of the most challenging and distinguished desert races in the sport. The announcement comes on the heels of the organization's biggest Mint 400 race and event in recent history.
“We’re absolutely thrilled to be announcing this new league and championship points series,” adds Unlimited Off-Road Racing CEO and Co-Owner Matt Martelli. “The Parker 400 is one of the oldest and most historic races in our sport and we’re excited to have that become part of our calendar as we take yet another massive step forward in our league’s development.
“We’re preparing to take the same assets and marketing power that we have used to make The Mint 400 the biggest spectacle in the sport and apply that to our entire league. Racers, partners, and fans can expect us to deliver the best experience, media coverage and value in the industry as we continue to grow and expand our offering. That includes industry leading production from our team at Mad Media, live stream team, and events group.”
“The Parker 400 is one of the most iconic and important races in our sports history,” says Josh Martelli, COO of Unlimited Off-Road Racing. “It deserves top notch billing and the same approach we implemented for restoring and promoting The Mint 400 these past 12 years. We’re excited to work with the BLM, the City officials and people of Parker, and La Paz county to restore this race and transform it into a massive event for the entire industry to rally around.
“It’s also the perfect launching pad for our league. Unlimited Off-Road Racing has been in the works since 2020. We’ve been very clear about our goal of building the preeminent desert off-road race league in North America. It feels very rewarding to know that will come to fruition now in 2024 and we want to thank everyone who has contributed to that effort. Our staff, volunteers, partners and racers. We have you to thank for this next evolutionary step.”
About Unlimited Off-Road Racing
The Unlimited Off-Road Racing league was formed by The Martelli Brothers in 2023 after more than a decade of successful desert off-road race promotion, including The Mint 400 (12 years), The UTV World Championship (8 years), and The California 300. The league was formed to promote the sport of desert off-road racing, the off-road industry, and to expand the reach of off-road companies beyond the industry and into the homes of every off-road race fan, globally. Key attributes of the newly formed league include large racer car counts, competitive and challenging race courses, safe and family-friendly spectating areas, multiple days of racing and off-road festivities all located near major cities and markets that positively affect the off-road industry. The Martelli Brothers, owners of the motorsports powerhouse production group Mad Media have made it their mission to grow the league into a four race series that showcases the best off-road racers on the best courses in North America.