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  • Dealernews
  • Jan 12, 2022


AIMExpo has decided to shake up dealer education when the industry comes together in Las Vegas next week. The 2022 education platform is designed to help dealers approach their business from different perspectives, bringing together current industry need-to-know content with broad, high-level topics that impact all aspects of business and life.



10:00 – 11:30    MIC SYMPOSIUM:  Last year was great, this year could be Legendary
A panel discussion with industry experts Tony Gonzalez, Garage Composites; Pat Kennedy, Spader Group; Gart Sutton, GSA. Moderated by Mark Rodgers

1:30 – 3:00 PM  MIC SYMPOSIUM:  Electrification of Powersports
Presenters will include Marc McAllister, president & CEO, Tucker Powersports; Dan Quick, Communications Director, Zero Motorcycles; Bill Jenkins, Senior Vice President, Sales and Operations, Kawasaki Motors Corp USA.

4:30 – 5:15       Opening Session: 2022, An Era of Community. 
Presenters will include David Nour, CEO, The Nour Group, Cinnamon Kernes, Vice President, Market Expansions, MIC

5:15 – 9:00       Industry Party powered by Tucker

10:00 – 10:45    Managing by metrics rather than by emotions
We often make decisions based on our “seat of the pants” feel. Let’s start using data to make better, more effective, and more profitable decisions.
Tony Gonzalez, Garage Composites
11:00 – 11:45    Pandemic Problems – How to Thrive, not Just Survive
Inventory shortages, employee issues, and evolving consumer expectations are major threats today. Learn how to not just survive, but thrive through the pandemic problems facing dealerships today. Successful dealership operators will share their secrets for attacking these challenges head-on.
Jared Burt, HEROHUB; additional panelists to be announced.
1:30 – 2:15      Winning the War for Talent – How to have superstars banging down your door to work for you
Throw out your job descriptions and old pay plans. The world of work has changed. How to interview, hire, retain and motivate today’s younger workforce.   
Mark Rodgers, Rodgers Performance Consulting
2:30- 3:15         Cultivating a Community of New Riders
Does the proficient execution of your dealership sales process have unintended consequences that are holding back your dealership? Learn how to win lifetime customers with a simple 3-step approach that will elevate your dealership equity value and brand equity. Hear proven strategies of successful dealership operators to build a massive loyal riding community.
Jared Burt, HEROHUB; additional panelists to be announced
5:00 - 6:00       MIC Symposium Keynote Speaker: Ricky Carmichael, Mind of a Champion

6:00 - 6:30       Ricky Carmichael Meet and Greet
9:30 – 10:30     Digital Marketing 301
Accsellerate® your digital results! By understanding and maximizing tools like omni-channel marketing, customized lead gen, and targeted CTAs, you can dramatically improve your sales. If you want to take your digital retailing prowess from 0 – 60 this session is for you. 
Mark Rodgers, Rodgers Performance Consulting

10:30 – 11:30    Electrification of Powersports, part II
Presenters will include Travis Manton, Evolve, Global Product Manager; John Klinger, MiniMotors USA, President; Ethan Ralston, UBCO, Chief Sales Officer

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