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DUCATI DELIVERS!

  • Dealernews
  • Jan 12, 2022

  

 

Ducati delivered 59,447 motorcycles worldwide, making 2021 the best year ever for the brand from Borgo Panigale. “2021 was a magical year for Ducati,” says CEO Caludio Domenicali. “We delivered over 59,000 motorcycles, a number never achieved before in 95 years of the company's history!” 

Ducati ended 2021 growing globally by +24% over 2020 and +12% over 2019. Double-digit growth in all major countries including the United States, which regained the top marketplace title, and Australia, which recorded + 50% growth compared to 2020.The Multistrada V4 was the best-selling and most popular motorcycle for Ducatisti with 9,957 motorcycles delivered to customers around the globe. 

The 2022 range has received great praise from enthusiasts already as demonstrated by the highest order portfolio ever at the beginning of the year. “The year was a success not only on the road but also on the racetrack: we won the title of MotoGP Constructors' World Champion for the second consecutive year and we gave birth to the electric era of our company with the V21L prototype, which foresees the bike that will race in the MotoE championship from 2023,” added Domenicali. 

In addition to generating so much suffering, the pandemic has also forced us to conduct a continuous internal reorganization. Supply chain congestion created delivery delays for which I want to apologize to all Ducatisti, thanking them for their patience. Despite all the difficulties, the desire to excel that characterizes the employees here in Borgo Panigale and in our subsidiaries around the world has helped us to achieve this incredible year.

Sales grew double-digit in all major countries, from the United States to Australia, where the new subsidiary achieved an increase of 50%,” notes Francesco Milicia, Ducati VP Global Sales and After Sales. “These results are also the outcome of extraordinary work aimed at the continuous improvement of the global sales network both in quantitative terms, with 84 new dealerships, and in qualitative terms, focusing on the digitization of processes and omnichannel to guarantee our Ducatisti an "unforgettable" experience, which fully reflects the company's values. Now we are starting 2022 with an even more complete range, which is already receiving high praise as demonstrated by the best order portfolio ever at the beginning of the year.”

Domencali concludes, “we are fully committed to the future, investing in an extremely ambitious growth path that will lead the company to improve even further, also by entering new market segments. With the DesertX we will have from this year an extremely attractive proposal for adventure fans, and other ambitious projects are currently in development. 

“The core values of the Ducati brand – Style, Sophistication, Performance and Trust – are more relevant than ever. Our growth is inspired by these values, offering our enthusiastic customers products that are increasingly representative of a unique mix of beauty, technology and distinctiveness, such as the best of Made in Italy.”

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