June 2021 marked the best month ever for the Ducati marque with 8,598 units sold worldwide. This banner month helped close the first half of 2021 on a strong growth trajectory! By the end of Q2, 2021, Ducati delivered 34,485 motorcycles, a 43% increase over 2020 and + 9% bump over the same period of 2019.
“The month of June was the best-ever for the company, confirming the positive trend that began with the excellent second half of 2020 and with the significant growth in the first quarter of this 2021,” says Francesco Milicia, VP and Global Sales Director for the Bologna-based brand. “Despite the great complexity recorded in the supply sector and transport, with delays in deliveries and a scarcity of various raw materials, and the difficulties generated by the many lockdowns experienced in these first six months of 2021 in various parts of the world, Ducati recorded truly significant growth, exceeding pre-COVID values by almost 10%. The order portfolio is also excellent, demonstrating the fact that enthusiasts are appreciating the 2021 range and the family of Ducatisti is expanding more and more".
In fact, the order portfolio (motorcycles to be delivered) is the highest ever recorded by the company at the end of the first half, up + 63% compared to the same period in 2020 and growth of + 284% compared to 2019, according to Milicia. This growth is coming from Australia (+ 82%), Italy (+ 55%), Japan (+ 53%) and North America (+ 51%).
“Sales in the first half of 2021 are some of the best we’ve ever experienced in North America,” adds Jason Chinnock, North America CEO. “Not only do we have an outstanding product line-up coupled with an incredible team at DNA, but we must also recognize the outstanding role played by our Dealer network who have adapted to the market opportunities and focused on delivering the experience that our new owners and loyal Ducatisti deserve.”
Ducati is present in more than 90 countries around the world with 769 Dealers globally.