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ELECTRIFYING NEWS FROM ACROSS THE POND: TRIUMPH TAKES ON OSET!

  • Dealernews
  • Jun 22, 2022

 

 

 

“We are excited about the opportunity of joining forces with OSET Bikes, a dynamic brand that has been encouraging children into motorcycling for many years and have been at the forefront of developing electric trials bikes for fun and competition," announced Triumph CEO Nick Bloor on Tuesday. "Whilst the two brands will continue working independently, Triumph and OSET will collaborate on new state-of-the-art products to inspire young riders into off-road riding, across the segments that Triumph and OSET will have a presence in, drawing on their respective strengths to build the best bikes in the world.”


This shocker comes concurrently with Triumph's impending Motocross and Enduro launch. OSET Bikes, a leader in children’s electric off-road motorcycles, was started in 2004 by Ian Smith, who wanted to build an electric off-road bike for his son Oliver. In the intervening 18 years, OSET has sold more than 40,000 bikes globally that feature their inhouse developed electric powertrains.

“When we built that first ‘garage’ bike for my son, Oliver, I had no idea that it would lead to this moment," adds Smith, who will stay on as OSET CEO. "We are all very excited for what the future holds for OSET as part of the Triumph family. The OSET brand will remain as OSET and will continue to serve the trials and off-road motorcycling community. We are now better positioned to develop and innovate across our range, while enjoying the security of scale and market position Triumph can offer OSET.”

The acquisition of OSET sits within Triumph’s strategy of entering the off-road segment, announced in 2020, and provides both companies with the opportunity to share and benefit from each other’s knowledge and experience in their respective segments, enabling both brands to grow internationally in parallel.

Triumph’s philosophy, For The Ride, played an important role in the acquisition of OSET as it enables the Hinckley-based brand to inspire future generations of riders by providing them with the perfect starting point to develop their passion and dreams. OSET Bikes offers products that are suitable for any rider, starting from 3 years old and upwards.

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