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FRESH DATA FOR MIC MEMBERS

  • Dealernews
  • Nov 25, 2022

 

The newest data from three of the MIC's most important ongoing research projects is now available for MIC members. Sales figures for new motorcycles, scooters, and ATVs, among leading brands through the third quarter of 2022, are now online. All members who have signed MIC Restricted Use Agreements may access the Flash Report and Retail Sales Unit Summary on the MIC website.

"The performance of the powersports segment continues to be strong," said MIC President and CEO Erik Pritchard. "We are seeing new riders enter the space, with some likely seeking a fuel-efficient way to get around, and others opting for a fun way to commute and recreate. The robust tire sales indicate riders – both new and existing – are continuing to ride."

"There is a slight dip in sales in a couple of categories when compared to the near record-breaking performance of 2021, but when compared to 2019, we see a different story," he said. "On-highway, up 3% Dual, up 58%. Scooter, up 26%, Off-highway, up 36%. The dynamics affecting the worldwide supply chain, interest rates, inflation, and concern over the health of the economy, make this industry's positive year-to-date performance particularly notable."

Also available for MIC members, the latest MIC Tire Sales Report covers tire manufacturer/distributor shipments of replacement tires in the U.S. for eight brands – also through the third quarter. Members can view the latest motorcycle and scooter tire sales reports for the U.S. and Canada. And the annual MIC Retail Outlet Audit includes data on dealerships and retailers – nationwide by state – selling new motorcycles, scooters, ATVs, and side-by-sides, plus stores specializing in parts, accessories, riding apparel, related products, service, and used vehicles. 

To learn more about joining the MIC, all of the available data and benefits, contact MIC Membership Manager Lisa Delaney: 

ldelaney@mic.org

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