"The launch of H-D1 Marketplace is the first step towards our ambitious transformation of H-D.com into the leading online destination for everything Harley-Davidson," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. “We want our online presence to connect and support our H-D network — from enhanced online experiences, unique community engagement, to exclusive content and learning. The H-D1 Marketplace platform will connect our customers, community and our strong dealer network, with the goal to become the largest marketplace for pre-owned Harley-Davidson motorcycles in the United States.”
Launching first in the U.S., H-D1 Marketplace will start with the entire selection of pre-owned Harley-Davidson motorcycles from our participating dealer network that will be available for consumers to browse and customize online. Powered by H-D Financial Services, customers will have access to innovative, industry-leading financing solutions, to make purchasing even easier. Through the ‘Sell My Bike’ feature, customers will also be able to sell their motorcycles directly into the Harley-Davidson dealer network.
"H-D1 Marketplace also fulfills our Hardwire objective to include riders of pre-owned Harley-Davidson's as an important part of the H-D customer base, recognizing their unique perspectives and contributions to the brand," concludes Zeitz.
Since pre-owned product is the key to H-D1, we turned to the experts for an explanation in layman’s terms. NPA COO Jim Woodruff was kind enough to oblige. Click here for the straight talk on what this means for Harley dealers.