In early February Harley-Davidson announced it was establishing a separate electric-vehicle division complete with its own leadership team. No fooling, effective April 1, ex-Bain exec Ryan Morrissey joins The Motor Co. bringing more than two decades of disruptive technologies experience to his role as CEVO (Chief Electric Vehicle Officer). Most recently as head of the Automotive & Mobility practice in the Americas for Bain, he focused on the long-range transition to electric vehicles and autonomous fleets.
“Ryan has extensive experience with leading OEMs, working on building businesses to develop, commercialize and support electric vehicles,” said Jochen Zeitz, chairman, president and CEO, Harley-Davidson. “I’m excited to have him join the team to help us lead in electric. As we announced in February as part of The Hardwire, we’ll be talking more about our electric strategy later in the year.”
Morrissey began his career at Lutron Electronics, as the U.S. sales lead for their rst generation of software-based control systems for energy management. He holds a Bachelor of Science degree in Mechanical Engineering from Lafayette College and an MBA from the MIT Sloan School of Management.