“Battle Of The Kings” Begins
Local trade school students are being partnered with Harley-Davidson dealers for real-world training helping build the coolest custom motorcycles in the world in the “Battle of the Kings” competition. “Harley-Davidson’s goal is to build the next generation of riders, and those new riders will need service technicians and customization experts to help them along the way,” said Heather Malenshek, Senior VP of Marketing & Brand. “Introducing trade school students to the unlimited possibilities of custom bike building will unlock their creativity and inspire them to think outside the box as they embark on their careers.”
The “Battle of the Kings” competition highlights the endless possibilities to personalize Harley-Davidson motorcycles. It’s the largest dealer custom build bike competition in the world, showcasing Harley-Davidson’s leadership in customization. Since 2015, Battle of the Kings has created more than 500 custom bikes.
This year, U.S. trade school students were invited to join their local Harley-Davidson dealership for the builds, with the goal of inspiring the next generation of skilled tradespeople to join the world of motorcycling. Under the guidance of experienced Harley-Davidson mechanics, students from across the country were introduced to the creativity, customization prowess and technical precision of motorcycle customization.
The public can vote from a selection of more than 40 rolling works of art featuring the latest in design, fit and finish created in partnership with the students of future mechanics, designers and welders of America.
See the builds from dealerships around the world by following #BattleOfTheKings on social media. For more information on the rules of the competition and to vote on the bikes, visit: