"When Suzuki’s engineers and designers set out to craft the all new Hayabusa, they knew they had a tremendous responsibility," says Kerry Graeber, Vice President MC/ATV Sales and Marketing, Suzuki Motor of America. "A responsibility to continue the legacy of the first and second generations while improving the bike in every way."
So, the goal wasn't to just build a new motorcycle. The goal was to build a better Hayabusa.
“This is a unique, exclusive look at what goes on in Japan when Suzuki is developing a new motorcycle,” Graeber adds. “Not many people outside of our company will ever get to see or hear what goes into creating a product like this and this video delivers a fascinating look at the process.”