FMF continues its pioneering into 2020, beyond performance exhaust, the push is to MAP moving forward. "Just as with product development for our segment, FMF was a pioneer in this area," notes FMF Director Of Sales Doug Muellner. Even before the advent of e-comm, FMF implemented Dealer Trade Guidelines back in 2000. "It was primarily address Discount Mail Order advertising in all the various enthusiast magazines back then," he explains.
"We certainly understand marketplace competition today, however our entire team puts too much heart and soul into every aspect of the business every single day to allow FMF Racing products to be sold on simply the lowest advertised price across any medium."
FMF has sent its dealers and distributors a courtesy letter explaining MAP and retained a monitoring agency. The first communication from MAP tracking FMF Racing came this past week. Successive communications not so informational nor courteous will be issued to anyone not adhering to MAP.
"Throughout FMF Racing’s nearly 50 year history, we’ve produced, marketed and supplied a quality product and always supported the entire Dealer network; we endeavor to maintain the loyalty gained through fair trade policies and practices.”