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HEADS UP!

  • Dealernews
  • Oct 06, 2021

HJC had a big surprise for the Red Bull Moto GP at Circuit Of The Americas last weekend. The RPHA 1 Red Bull Austin GP helmet launched on October 3rd at COTA, coinciding with the date of HJC Helmets 50th anniversary. This marks the first time the energy drink company has licensed its rampant bull logo to any helmet company — Until now, any helmet sporting a Red Bull graphic has been exclusively available to sponsored riders.

“We can’t think of a better way to celebrate our 50th anniversary than with the launch of this very special Red Bull licensed helmet,” says HJC America head honcho George Hong. “HJC Helmets has released several successful licensed helmets in the past, but the RPHA 1 Red Bull Austin GP helmet is one of a kind… It only makes sense that two top companies would join together, one as the number one helmet brand in North America and the other, one of the biggest names in motorsport.”

The relationship began with HJC supporting the Red Bull MotoGP Rookies Cup and becoming the official helmet partner for the series. From there, the relationship evolved leading up to the release of an exclusive helmet collection that will be available to all motorcycle riders, something that has not been done before with any other brand.

HJC will release the highly anticipated RPHA 1 Red Bull Austin GP race helmet to the public in December 2021, so Dealers need to get their orders in now!

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