After some collaborative distribution attempts with companies like Schuberth, the German gear brand HELD is reaching out to retailers in the U.S. and Canada with a dealer-direct program. “Already world renown for its best in class gloves, HELD has a comprehensive range of top quality riding gear,” says Velocity Sports Group founder and new North American agent for the HELD portfolio, Randy George. “HELD products function better and fit better, by design — HELD offers the widest range of sizing of any brand in many categories, including gloves, short to long, and apparel, slim to tall.”
But don’t just take Randy’s word for it. Germany’s leading motorcycle publication Motorrad named Held Best Brand in gloves for the 16th consecutive year in 2021, Best Textile Apparel for the 7th time in a row and Best Biker Jeans for the third straight year.
For 75 years, and counting, the HELD Brand stands for innovative motorcycle garments and rider equipment with the highest wearing comfort, usability and uncompromising safety. To become a dealer or to re-establish your Held account, click here:
customerservice@rideheld.com