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HOLD ON TIGHT

  • Dealernews
  • Feb 24, 2021

Team -

I was thinking a lot over the weekend about how important the past few weeks have been for our company and our brand. I want to give a shoutout to all of my teammates at Vance & Hines who helped make our announcements from the past two weeks happen. Some companies talk about agility, but our team at Vance & Hines demonstrated how agile and smart this company is through the work they did over the past four months.  

Late last winter, when our then racing partner decided to exit their factory race teams participation, we had to quickly figure out our plans. Our mission didn’t change, it’s been the same since we started. This was just another opportunity for Terry Vance and our whole team to come together and deliver on it, because…

Vance & Hines leverages our experience, passion and learnings at the racetrack to deliver products that enhance the exhilaration of the riding experience.

This brand has an incredible 42-year history of racing motorcycles at the highest levels with lots of great partners along the way. What we unveiled to the world this past week is so exciting because it hits on so many elements of our business:
• New technology and product development in our new four-valve Suzuki Pro Stock motor
• New partnership with a global, and racing passionate, consumer food powerhouse in Mission Foods
• A renewed relationship with Angelle Sampey, a rider who has 43 NHRA Pro Stock Motorcycle wins, a three-time NHRA Pro Stock Motorcycle (PSM) champion making her the NHRA's top female athlete


When you combine all of this together, it spells excitement for our fans and our customers, a huge opportunity for our distribution partners, suppliers, and dealers, and most of all, a huge accomplishment for our employees.

And here is the most impressive part; it is only the middle of February. I promise you 2021 is gonna be an EPIC year for Vance & Hines. So saddle up, strap down that helmet and hold on tight, because we are just getting started.

Mike Kennedy
President & CEO
VANCE & HINES

Shared with permission

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