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Honda Power Lab

  • Dealernews
  • Jun 04, 2019


Honda is holding “Power Lab” — a powersports dealer experiential event — at TexPlex Park deep in the heart of Texas. Highlights include unveiling its 2020 ATV lineup, “Lab” training dealers and total vehicle immersion (read saddle time for dealers with all the new UTV and ATV offerings). 

"Honda's history in the ATV market is unmatched, thanks in part to a consistently strong lineup of capable, versatile models," said Chris Cox, American Honda's Manager of Experiential Marketing/Public Relations. "For 2020, we're excited to offer significant improvements to our three most important models, which now perform better than ever."

Updates to the FourTrax Foreman, Foreman Rubicon and Rancher multi-purpose models as well as some BIG side-by-side news, literally and figuratively will be forthcoming. Suffice to say Honda has gotten serious about the SxS market and the aftermarket has been put on notice!

Oh, and Big Red is going racing, too!



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