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HONDA READY TO PAINT THE TOWN RED

  • Dealernews
  • Sep 14, 2018

AIMExpo Plays Host To Dealer Engagement Activities

American Honda is stepping up its dealer engagement efforts in conjunction with the AIMExpo. As part of the “Powersports Industry Week” Big Red will be hosting dealer experience events on October 9-10. Once AIMExpo gets underway on October 11, Honda will also be hosting its dealers in a special lounge near their display on the show floor. This exclusive area will provide a place for dealers to relax and connect with the American Honda management team about the latest products and programs to benefit their business.  

“Our commitment to AIMExpo will enter its fourth year this October, and we’re eager to commemorate the show’s move to the west coast in an exciting town like Las Vegas by really enhancing our dealer engagement,” said Keith Dowdle, Manager of Experiential Marketing at American Honda. “It’s important for us to take advantage of the all-inclusive platform provided by AIMExpo, and with a setting like this at Powersports Industry Week it’s an ideal opportunity to interact with our expansive dealer network with some special events, in addition to showcasing our newest models with the media and consumers.”

On the show floor Honda will highlight its CRF off-road motorcycles, including the new CRF450L dual-sport and the CRF1000L2 Africa Twin Adventure Sports. They will also treat the street bike fans to the CB1000R neo-sport cafe racer and all-new Gold Wing. 

“American Honda’s continued investment in AIMExpo presented by Nationwide is a testament to the value of the show’s platform for the industry, providing the best and only opportunity to bring dealers, media, and consumers all under one roof at one time,” added Mike Webster, Senior VP, MIC Events. “Powersports retailers are at the forefront of the show and our recently announced Dealer Summit activities during trade-only days recognizes the critical role they serve in the continued health of the powersports marketplace. 

“Honda recognizes that and is making a vested effort in providing a valuable and potentially profitable experience for its dealers, and we look forward to welcoming them to Las Vegas,” concludes Webster. 

Check out AIMExpoUSA.com <https://nextlevelsportsinc.us2.list-manage.com/track/click?u=0adc65b981705e2831101f578&id=3b583f0aae&e=57ee212d9a>  for the latest Powersports Industry Week Updates.

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