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IMS TO TAKE IT OUTSIDE IN 2021

  • Dealernews
  • Dec 09, 2020

 

 

“The Progressive IMS Outdoors tour signifies not just a physical expansion for the event itself but the continued growth and evolution of the IMS brand to connect enthusiasts with the ever-evolving world of transportation/mobility and new lifestyles that riders may not have previously considered,” says Tracy Harris, Senior Vice President, IMS. That’s right, the International Motorcycle Shows are changing things up and going outdoors. 

 

The 2021 IMS Outdoors tour will span five months, taking place between June and October, stopping in nine cities throughout the U.S. The reimagined, festival-like outdoor tour combines the familiar aspects of the IMS brand that has kept enthusiasts returning for the past 40 years by showcasing the latest in motorcycles and powersports while broadening the event experience for attendees to learn and immerse themselves into brand-new market products.

 

“Expect a larger and more interactive event than ever before with lots of new and familiar activities and attractions planned to entertain and inspire more riders of various forms,” Harris adds. “Whether you want to see the latest bike models, introduce your friends and family to experience two- and four-wheels in a safe and approachable manner, or check out the future of RVing and electric mobility—it’s all possible at IMS Outdoors.”

 

The 2021 Progressive IMS Outdoor dates and cities are as follows:

DENVER

JUNE 18-20, 2021

Loveland, CO

SOUTHERN CALIFORNIA

JULY 9-11, 2021

Irvine, CA

NORTHERN CALIFORNIA

JULY 16-18, 2021

Sonoma, CA

CHICAGO

AUGUST 20-22, 2021

Elgin, IL

NEW YORK CITY

SEPTEMBER 3-5, 2021

Brooklyn, NY

PENNSYLVANIA

SEPTEMBER 10-12, 2021

Carlisle, PA

NASHVILLE

OCTOBER 8-10, 2021

Lebanon, TN

CENTRAL FLORIDA

OCTOBER 15-17, 2021

Lakeland, FL

ATLANTA

OCTOBER 29-31, 2021

Conyers, GA

City venues will be announced early-2021. The latest updates can be found here:

https://motorcycleshows.com/

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