Developed by Dealer Scott Fischer, Digital Lead Performance (DLP) reported strong second-quarter results for its dealers. The company conducted a total of 388,423 outbound activities, processed more than 23,000 incoming leads, and set more than 9,500 appointments, nearly 7,000 of which were kept with nearly 2,000 bikes sold. Dealers that partner with DLP are reported as achieving 41% of leads converting to a set showroom appointment, 71% of appointments showing up, and 29% converting to a sale.
“We are incredibly proud to see the results our skilled team has gained for our dealers not just in this quarter but over the last two years we’ve been in operation,” says DLP CEO Aaron Barney. “It’s truly rewarding to see our clients’ success, and we are confident in our ability to build on these numbers as the year progresses.”
The company’s plans are focused on continuing the upward momentum, including securing new technology partnerships to grow and improve their offerings to dealers. Since its inception, DLP has helped dealer clients sell nearly 7,400 motorcycles, resulting in more than $136M in total revenue assisted.
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