A pair of iconic European brands are coming together to better service the North American market as KTM and MV Agusta have signed a commercial agreement for the distribution of the legendary Italian motorcycles in the U.S., Canada and Mexico. The deal, extending over several years, focuses on the distribution, the promotion and customer service of the MV Agusta range of motorcycles by KTM AG’s North American subsidiary.
“I am thrilled by this agreement between two historic European motorcycle manufacturers," claims Timur Sardarov, CEO at MV Agusta Motor S.p.A. "I am confident that KTM’s extensive and professional sales organization paired with the strong appeal of our brand in the region will bring great benefits to both companies."
The agreement is part of MV Agusta’s strategic plan, which envisions a significant growth in the coming years. KTM Group will create a dedicated US-based legal entity, which will be in charge of all MV Agusta operations in North America. Going forward, MV Agusta motorcycles will be distributed through both, select KTM dealers as well as existing and new MV Agusta stores. "Thanks to our cooperation we will create synergies that will enable us to accelerate our growth strategy in North America," says Sardarov.
“We are extremely excited to start a new partnership with such a historic motorcycle brand. Our brands are going from strength to strength everywhere in the world, particularly in North America where we will exceed 100,000-unit sales in 2022 with the KTM, Husqvarna and GASGAS motorcycle brands," adds Hubert Trunkenpolz, Member of the Executive Board at KTM AG. "Taking on the distribution of the MV Agusta brand will complement our extensive premium motorcycle range.
"With the addition of the most iconic Italian luxury motorcycle brand to our KTM North America operations, we are able to ensure support to all North American motorcycle enthusiasts as well as bringing exciting new business opportunities to existing and new dealers," notes Trunkenpolz. On one hand, the strength of the brand and the exclusivity of its motorcycles, a symbol of Italy’s design and engineering excellence, and on the other hand KTM AG’s extensive and solid commercial organization, will support the growth of MV Agusta in the North American region."