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  • Dealernews
  • Sep 15, 2021


Now hear this! Maxxsonics is celebrating its 20th Anniversary. “From starting as a ‘mobile-only’ business to explosive growth in the powersports industry with MB Quart and Hifonics becoming OEM for Polaris and Kawasaki, I am honored and excited to see the Maxxsonics USA story and trajectory unfold in such a short period,” says Alden Stiefel, President of Maxxsonics USA. “From the expansive product offerings across the entire family of audio brands to the ever-growing company size including, the opening of an entirely new facility in Arizona – Maxxsonics USA is a testament of audio dedication, brand loyalty, and expanding horizons into what the future may hold.”

Over the past two decades, Maxxsonics USA has grown from a single-digit employee-size company to a larger middle-size company that has now expanded into Arizona. In 2001, Maxxsonics USA started as a small office building in Lake Zurich, IL, and then moved to a larger building while remaining in the same northwest suburb Chicago. A few years ago, Maxxsonics USA moved to an even larger office building with an expansive warehouse facility in Libertyville, IL. This past year Maxxsonics USA even opened its doors to an ALL-NEW Arizona facility to focus and improve R&D, model-making, and environmental testing capabilities.

A growing product selection and ongoing presence at events and tradeshows have increased visibility and popularity across the entire family of audio brands, which now include MB Quart, Hifonics, Crunch and Autotek. From the Sand Sports Super Show and SEMA to the Overland Expos, Maxxsonics continues to expand awareness and exposure of the newest products and offerings where the industry and lifestyle demands.

According to Stiefel, a crucial milestone has been the growing partnership and collaboration with OEM suppliers that include Polaris, Kawasaki and CFMOTO. With these high-tier brands, Maxxsonics USA has developed, collaborated and brought to fruition audio kits for multiple vehicle lineups that include the Polaris Ranger, Polaris RZR, Honda Talon and Kawasaki KRX. With these ongoing partnerships and room for more in the future, Maxxsonics USA continues to push horizons in every corner of machine and vehicle.

For more details on Maxxsonics USA or the entire family of audio brands, click here:


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