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  • Dealernews
  • Nov 04, 2019


Erik Pritchard has assumed the role of chief executive officer and president of the Motorcycle Industry Council (MIC), Specialty Vehicle Institute of America (SVIA), Motorcycle Safety Foundation (MSF), and Recreational Off-Highway Vehicle Association of America (ROHVA), as part of the leadership succession plan announced by the respective boards in July 2019.

Pritchard joined the associations as general counsel in March 2014 following more than a decade supporting the associations as outside counsel on a variety of litigation and non-litigation matters. He was named president of SVIA and ROHVA in 2017. 

“The powersports industry is facing tremendous opportunities and also tough challenges as we move into the next decade. Erik has proven through his leadership the past five years, and long history with the associations, that he will be the dynamic leader we need to accomplish the many initiatives we will be undertaking to support our members,” said Paul Vitrano, MIC board chair, and senior assistant general counsel of Indian Motorcycle and Polaris, Inc., commenting on behalf of all the association boards. “Erik is known for being tenacious and has achieved a number of wins that have benefited our members and on- and off-road enthusiasts, and we look forward to more accomplishments in the future.”


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