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MISSION FOODS SPONSORS KING OF THE BAGGERS

  • Dealernews
  • Apr 14, 2021

No, this is not some sort of competition for grocery store clerks. The world’s leading brand of tortillas has stepped up with naming rights for MotoAmerica’s three round King Of The Baggers racing series. The opening round of the Mission King of the Baggers Series will kick off at the 2021 MotoAmerica season opener at Michelin Raceway Road Atlanta, April 30-May 2. Round two will take place at Road America in Elkhart Lake, Wisconsin, June 11-13, with the series finale set for WeatherTech Raceway Laguna Seca in Monterey, California, July 9-11.

“We are very excited to partner with MotoAmerica for 2021 and become the official entitlement sponsor of the King of the Baggers class under the name ‘Mission King of the Baggers,’” notes Juan Gonzalez, President and CEO of Mission Foods. “As a leading global food brand, it is a great opportunity to not only interact with our consumers in a fun and exciting environment but also support the motorcycle sport community. I strongly believe that our partnership will create unforgettable moments for all race fans." 

In addition to King Of The Baggers, Mission is sponsoring everything from AFT to NHRA drag racer Angelle Sampey this season. The brand has also shown its commitment to motorsports with the release of its new “Racing Style” chips to be sampled to fans at all MotoAmerica Mission King of the Baggers events.

“Mission Foods is a well-known brand in homes across the U.S. and a supporter of various types of racing,” said MotoAmerica President Wayne Rainey. “We are really happy to have them on board to help further the growth of the MotoAmerica Mission King of the Baggers Series. It’s a great fit as camping, tailgating and eating are key activities for road racing fans. This season will feature the first three-round championship for King of the Baggers and it’s awesome that Mission will be the title sponsor.”

Clean up on aisle 3! 

 

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