Even though Halloween has come and gone, Monsters of the South (MOTS), one of the country's largest UTV event promoters and customizers, has scared up a multi-year agreement with DragonFire and QuadBoss for product development, testing and events. “The knowledge and experience these guys bring to the table are a resource we've never had at QuadBoss," said Justin Lasater, brand manager of QuadBoss. "I can’t wait to hit the ground running with the ideas they’ve already shared. The MOTS team are true innovators and we will lean heavily on their forward thinking."
"This is a partnership between three companies with a passion for powersports," said Brandon Fox with Monsters of the South. "Merging their talent for creating and delivering great products with our connection to consumers and our eye for innovation is a huge win for us and for the industry. I’m honored to be part of this team. Get ready world, we’re excited and we’re comin’ to a town near you!"
Monsters of the South was founded in 2015 as a customizer of UTVs and quickly became known for its over-the-top, custom designs. While their event roots run deep in the mudholes of the south, they are expanding into racing, performance and sand events around the country in 2021.
"The strategic vision for QuadBoss and DragonFire is expansion through consumer-led innovation," said Kyle Frederick, brand manager for DragonFire Racing. "That requires us to get our hands dirty on product innovation and Monsters of the South helps us do that both literally and figuratively."
The first products resulting from the partnership will launch in early 2021.