@Harley-Davidson used @X-Games as platform to build new ridership. The IRONe12 and IRONe16 electric-powered two-wheelers specifically designed for kids aged 3-7 years old and under 75 lbs. to enjoy riding for the first time. This capability was on full display at X Games Minneapolis as 20 riders competed aboard IRONe16 bikes in front of the roaring crowds. For those kids who attended and were inspired by the race, there was a learn to ride area set up, teaching kids to ride for the first time. The IRONe12 and IRONe16 are available in August at participating Harley-Davidson dealerships with an MSRP of $649 and $699 respectively.
X-Games also marked the debut of the LiveWire broadcast spot to showcasing the excitement and performance of the first production electric Harley-Davidson. “The full picture of Harley-Davidson Motor Company’s present and future is on display at X Games Minneapolis, and it is exciting,” said Heather Malenshek, Chief Marketing Officer. “From children racing and demoing the IRONe12 and IRONe16, riders and non-riders alike experiencing LiveWire on our Jumpstart, to amateur racers competing on an international stage, it is Harley-Davidson’s stated goals of our More Roads announcement personified, and a thrilling look into the future to come.”
Now in its third year at the X Games, Harley-Davidson Hooligan Racing reaches a watershed moment as 2019 is its first year as an officially medaled X Games event and was broadcast live on ABC. This year was also its most competitive yet, where over 120 riders, most on modified Harley-Davidson Sportsters, attempted to qualify for the final at X Games Minneapolis 2019. Of those 120 riders, 48 made their way to Minneapolis for their chance at Gold. In front of an international audience, and a crowd of screaming fans, Daniel Mischler took first place on top of his modified Harley-Davidson Sportster.