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National Powersports Dealer Association Launches

  • Dealernews
  • Aug 31, 2021


It has been 115 years in the making, but with the formation of the National Powersports Dealer Association (NPDA) there is finally a national association dedicated to protecting, educating, leading and growing powersports dealers in the United States. The Association seeks to represent all powersports retailers and the Founding Board of Directors includes Harley-Davidson dealers, metric dealers as well as independent (non-franchised) shops. The nine-member Board includes 7 men and 3 women who are Dealers in locations across America from Alaska to Virginia. 

 “A national organization for dealers and by dealers is something our industry has clearly needed for a long time," says NPDA Chair Bob Althoff, Farrow Harley-Davidson, Columbus, OH. "With a goal of promoting retail excellence, NPDA will provide leadership, research, training, group purchasing benefits, legislative affairs, benchmarking and more. We are so excited to finally offer dealers a lifeline to so many aspects which retailers in other industries have had for a long time."

Standing with Althoff on the Board are Vice Chair Bob Kee, Destination Cycle, Kerrville, Texas; Secretary/Treasurer Kim Harrison, Coleman PowerSports, Falls Church, Virginia; Founding Board Member Dia Matteson Harley-Davidson Alaska; Founding Board Member Gail Worth, Gail's Powersports, Kansas City, Kansas; Founding Board Member Robert Kay, Star City Motorsports, Lincoln, Nebraska; Founding Board Member Maurice Slaughter, Bayside Harley-Davidson, Portsmouth, Virginia; Founding Board Member George Gatto, Gatto Harley-Davidson, Tarentum, Pennsylvania; and Founding Board Member Mark Peterson, Southwest Superbikes, Dallas, Texas.

 For the NPDA to become a productive and powerful force we need members to bring all of the franchised and independent dealers in the country together. Dealers may immediately take advantage of regular annual membership, special Founding Member, +/or discounted multiyear Memberships. Dealers interested in joining should complete a membership application  today. Industry Sponsorships and Partnerships are anticipated. Organizations having an interest in supporting retail excellence and these Dealers who serve the consuming public, contact any Board Member.

The Association wants to hear from you. It is imperative that dealers work together to protect, serve, and grow our industry. More information is available at

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