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OCTANE BUYS OUT BONNIER POWERSPORTS PORTFOLIO

  • Dealernews
  • Sep 15, 2020

  

 

Octane, a Fintech company founded in 2014 to better serve the lending needs of the powersports market, has acquired the digital assets of  Cycle World, Motorcyclist, Dirt Rider, Motorcycle Cruiser, UTV Driver, ATV Rider and Cycle Volta from Bonnier Corp.

“We are acquiring these titles because we want to support brands that get people excited about powersports,” said Jason Guss, CEO of Octane. “Our goal for this acquisition is to ensure that unbiased product reviews, rigorous and objective testing, and informed storytelling  will continue to be available to powersports enthusiasts. When combined with Octane’s financing platform and dealership partners, consumers will soon be able to go directly from researching their dream vehicle to owning it, in a fast, seamless process.”

Bonnier Corp. will help produce Cycle World’s final print issue in October 2020; existing print subscribers will receive a digital edition beginning in 2021. Octane will invest in digital content and website development to further solidify Cycle World’s dominance in this space. Octane looks forward to welcoming Mark Hoyer, VP, Editorial Director of the brands, and his exceptional editorial team.

“Since acquiring Cycle World in 2011, Bonnier has invested in best-in-class motorcycle content across all media channels, and it is gratifying to see that Octane recognizes and values the consumer trust that these brands enjoy,” said David Ritchie, CEO, Bonnier Corp. “We are encouraged by their commitment to content and look forward to seeing these brands continue to grow.”

“We are acquiring these titles because we want to support brands that get people excited about powersports,” said Jason Guss, CEO of Octane. “Our goal for this acquisition is to ensure that unbiased product reviews, rigorous and objective testing, and informed storytelling will continue to be available to powersports enthusiasts. When combined with Octane’s financing platform and dealership partners, consumers will soon be able to go directly from researching their dream vehicle to owning it, in a fast, seamless process.”

 

 

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