“Specialized is proud and excited to partner with Lucas Oil Pro Motocross Championship in 2021,” said Saul Leiken, leader of Specialized’s e-bike program. “We’ve been working with pro-level moto athletes for the better part of two decades. Trainers and racers, like Aldon Baker and Marvin Musquin, are known to incorporate cycling into their training programs.” This partnership will give Specialized a prominent presence at each round of the championship, offering education surrounding the rapid growth of electric bicycles and demo rides of its Turbo eMTB products.
“With the introduction of Specialized Turbo e-bikes, in recent years we’ve been involved at all levels of the sport,” Leiken added. “Starting with our partnership with GNCC and the creation of the e-MTB National Championship, and now with Lucas Oil Pro Motocross, we’re bringing industry-leading e-bike technology to the powersports community.”
As the newest corporate partner of the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing, Specialized Bicycle Components will serve as the Official Electric Bike for the 2021 season. The plan calls for an Industry Invitational Ride at High Point next weekend to highlight Specialized’s Turbo eMTB model lineup.
“Specialized has built a tremendous reputation within the off-road landscape through its support of the GNCC Racing Series, so the opportunity to expand its reach and ingrain itself with the motocross community is something we’re incredibly excited about,” said Tim Cotter, Event Director, MX Sports Pro Racing. “With the exceptional level of anticipation surrounding the return of Pro Motocross to High Point we sought to find a way to elevate the National even more, with a focus on the opportunity to engage directly with our passionate fanbase. The Invitational eMTB Ride is sure to be a popular addition to an already action-packed weekend and we can’t think of a better way to open the new High Point Bicycle Park.”