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  • Dealernews
  • Jan 13, 2021


“It’s more important than ever to make sure you get the most out of every sale,” says Andre Albert, Director, Sales and Marketing MIC Events.  “AIMExpo CONNECT presented by Dairyland’s Profit Solutions Education Track offers four free sessions that will help you maximize your profits. Recognizing opportunities to educate your customer throughout their buying journey, making the most of the F&I experience, and taking advantage of markets you may not have considered are all tools you’re learn about to fuel your dealership’s growth.”

The Profit Solutions Education Track is free for all attendees. Register today and don’t miss your opportunity to connect and engage with industry experts and ask the questions that will help drive the success of your dealership.

Thursday, January 21, 12:00 pm Pacific

The "I" in F&I — Protecting your sale

Enhance your customers’ experiences, secure your sales, and drive more revenue to your store by leveraging a better understanding of Insurance — the “I” in the F&I process. Gain practical industry expertise and insights that you can apply to your dealership’s process today.

Presenter: Jason Millar, Senior Director of Business Development for Dairyland®


Thursday, January 21, 1:00 pm Pacific

Unlocking the Secrets of Processing Cost, Risk, and Compliance

Learn from and ask questions to a 25-year veteran of the payment processing industry and a 25-year veteran of the motorcycle industry. Gene Lydick, with the MIC BankCard Program, has seen and heard just about everything you can think of as it relates to payment processing within a motorcycle dealership:

Can Visa and MasterCard force me to pay their high rates?

How do credit cards get hacked, and is my dealership at risk?

How do I win the chargeback game every time?

Why do businesses pay different rates to process credit cards? Is that legal?

Presenter:  Gene Lydick, Senior Vice President of Sales, MIC Bankcard


Friday, January 22, 11:00 am Pacific

Increase Operating Profits with Early Education and Engagement

The most progressive dealerships are enhancing their backend profits with three key principles of effective merchandising: Educate and Engage – EARLY. Shoppers want to understand F&I options to make an educated decision about the products that are right for them. (Fact: 89% of consumers would be more interested in meeting with an F&I manager after learning about available products on a dealer's website.) This workshop will introduce you to turnkey solutions that showcase warranty and protection plans before the shopper sets foot in the showroom or commits to a purchase. You'll learn how to increase F&I attachment rates and help your dealership improve the internal sales process — with or without a dedicated finance department. We'll also show you digital merchandising best practices that can significantly boost the performance, engagement, and conversion rates of your dealership's VDPs while making your inventory stand out from the competition.

Presenter:  Jim Jabbay, Vice President Specialty, SpinCar


Friday, January 22, 12:00 pm Pacific

The Importance Of Subprime Market Share

The subprime market serves consumers who have limited or questionable credit histories, but don’t overlook the importance of this consumer base. This workshop will help you understand the subprime market and how to capture that market share while increasing the profitability of your dealership. 

Presenter: Ben Bonnarumma, President, American Cycle Finance


Register now for your access to these important workshops. And don’t forget to fill out your attendee profile so you can access the AIMExpo CONNECT presented by Dairyland show floor, connect with exhibitors, see new products, and save with exclusive show specials. Click here:

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