“At IMS, we have always placed an emphasis on evolving our shows to better support the community and enthusiasts,” says Tracy Harris, SVP of the Progressive International Motorcycle Shows (IMS) in announcing the cancellation of the Long Beach, CA and New York shows for 2020. Instead, she says a re-imagined series of outdoor events will be on tap for 2021.
“Progressive IMS Outdoors will be the greatest evolution in the brand’s 38-year history,” proclaims Harris. “Taking IMS Outdoors not only changes our venues but opens up an array of opportunities for our team to deliver a truly first-of-a-kind experience for the community as the only event in the nation taking the proactive step to actively serve both the new rider and core audience.”
Commencing during the summer of 2021, Progressive IMS Outdoors will stop in a number of cities across the U.S. bringing powersports enthusiasts multiple days of entertainment, learning, and interactive activities. “The dates and venues have to be worked out with our 12 OEM partners and will be announced in December. As Progressive IMS Outdoors is an evolution of IMS’ traditional tour, the shows traditionally held in various cities from November through February will not take place this year.”
The new outdoor format will feature more emphasis on “market adjacent” products from micro-mobility to electric bicycles, overland and RV products, and more, thus welcoming potential and qualified riders into the industry. “Attendees can also expect the remodeled tour to be more interactive than ever with an array of on-road and off-road demo opportunities for all ages and riding abilities, including the continuation of the successful Discover the Ride program,” Harris explains.
Title sponsor Progressive is already onboard with the change to outdoors. “As the #1 motorcycle insurer in the U.S. and IMS title sponsor since 2010, we look forward to working alongside IMS to deliver an innovative, new type of event to the industry,” says Eric Doubler, Recreational Vehicle Business Leader at Progressive. “With this fresh and reimagined approach, IMS Outdoors is an exciting opportunity to transform the tour and grow the powersports community.”
For more information, please visit: www.outdoors.motorcycleshows.com