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  • Dealernews
  • Jun 14, 2024



"It doesn’t get any hotter than the gate dropping on the RedBud National... in July… in Michigan," says Bob The Cooler Co. frontman Jordan Cochrum of the company's decision to become title sponsor of the July festivities. “We’ve been in the action sports biz for, like, forever,” explains the former motorsports director for Rockstar Energy. “And seriously, our gear will keep you chillin’ through life’s hottest moments." 

With humidity the locals call “Air that you wear” there’s no denying it can get hot during July in Michigan. The yearly pilgrimage to the RedBud National produces a sea of RVs, campers, pickup trucks and tents spread across RedBud’s vast grounds. You can bet there’s an equal number of ice-filled coolers on hand at each and every one of those camping and parking spots, ensuring food and beverages are cool and at-the-ready, notes Cochrum. 

Keeping that visual in mind, RedBud is pleased to announce upstart Bob The Cooler Co., is the official title sponsor of the RedBud National on July 6–Round 6 of the 2024 Pro Motocross Championship, sanctioned by AMA Pro Racing.

“We’ve checked out the BOB cooler products, and I’ve sent some out with our equipment operators and crew – all coming back at the end of a long work day prepping for the National with ‘Can I keep this?’ reviews,” adds RedBud’s Tim Ritchie. “You always look for the right synergy with your sponsors, and with Bob The Cooler Co. I’ll tell you right now, they are going to be an instant hit with the RedBud crowd.”

The "Bob’s Cool Zone” at RedBud, along with Nasty Beast Hard Tea from Monster Brewing Co., will be supporting the Fan Zone. This partnership aligns with Bob The Cooler Co.’s commitment to providing high-quality, enjoyable and "chill" experiences to fans at RedBud.

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