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RIDE FOR KIDS CELEBRATES 30 YEARS

  • Dealernews
  • Mar 10, 2021

 

For 30 years, Honda has ridden with the Pediatric Brain Tumor Foundation in the search for a cure, literally.  Donations generated by the annual Ride For Kids program provides critical funding for family support programs and medical research. According to PBTF, the investment of partners like Honda has allowed the organization to fund more than $47 million in pediatric brain tumor research to date.

“Since the first event/ride in 1991, Honda knew that this was a perfect match—motorcyclists around the country getting together and raising money to help support the cure for childhood brain cancer,” says Chuck Boderman, VP of General Administration, American Honda. “It’s a way for the on-road and off-road riding communities to team up for an important cause. One aspect of the Honda Philosophy is to be a company society that wants to exist, and our partnering with the PBTF on Ride for Kids provides us the opportunity to keep strong bonds with society.”

On Sunday September 12, 2021, riders across the nation will join forces on a single day to support the 28,000 children and teens living in the United States with a brain tumor or central nervous system tumor. The new nationwide Ride for Kids Day announcement comes with the celebration of American Honda’s 30th anniversary as the presenting partner of Ride for Kids.

As the nation’s longest running charitable motorcycle ride, Ride for Kids has raised millions of dollars to support research and family programs for children battling brain tumors. Local rides have traditionally taken place on various days throughout the year. After having to adjust in-person ride events to a virtual experience in 2020, the Ride for Kids community’s goal is to elevate awareness and fundraising by hosting every ride across the nation on September 12, 2021 and capitalizing on the outpour of support for children battling brain tumors during Childhood Cancer Awareness Month. Ride for Kids also offers a virtual do-it-yourself component for riders anywhere who want to ride in support of children with brain tumors.

To take part in Ride for Kids, gather additional information or donate, visit www.rideforkids.org

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