Since this marks the 50th anniversary in motocross for American Honda, they have pulled out all the stops. Colt Nichols and Chance Hymas have joined the Red Rider crew, along with Chase Sexton and Jett and Hunter Lawrence. The17-round Supercross season kicks off on Saturday, but Dealernews got the holeshot, joining the Team Honda HRC presentation, including riders, management and technicians, during a special event held at Southern California’s Blackmore Ranch.
“The 2023 season will mark 50 years of motocross for American Honda, and we’re excited to get started,” says Brandon Wilson, Manager of Sports & Experiential at American Honda. “We experienced some good success in 2022, including indoor and outdoor championships in the 250 class, but we’re hungry for more. We’ve got a great lineup of riders aboard competitive machinery, and talented crew and management behind them.”
The 2023 season features a new format, with the 17-round AMA Supercross series commencing January 7 in Anaheim, California; the 11-round AMA Pro Motocross series kicking off May 27 in Pala, California; and the new three-round SuperMotocross World Championship starting September 9 in a yet-to-be-announced location… Honda is hoping to win them all!
“Honda has compiled an impressive motocross and supercross heritage over the past half-century, but we’re focused on adding to it as we head into the next 50 years,” concludes Wilson. Can’t make it to A1? Creative director Gus Stewart has the scoop on Honda in the current issue:
https://issuu.com/dealernews/docs/issue_12_december_c3c8cb33be9d13/74