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  • Dealernews
  • Oct 30, 2018


Dealernews is checking out how the other half lives at the 2018 Specialty Equipment Market Association (SEMA) Show in Las Vegas. A familiar face for the powersports dealers who were just in Sin City for the AIMExpo is ROXOR by Mahindra Automotive North America (MANA). The cross-over UTV is showing off the accessory line for the turbo-diesel 4WD vehicle, including products from key American-based aftermarket manufacturers: Warn Industries winch and front locking hubs, KC Hi-Lites light bars and Kolpin rearview/side mirrors and grab handles.
“ROXOR is already an exceptional off-road vehicle capable of handling the toughest terrain and the most demanding of chores, and the accessories we offer enable owners to customize the vehicle to be able to meet their unique needs," claims ROXOR VP of Marketing Rich Ansell. “There is no better place to unveil our own official accessories line than the world’s largest aftermarket industry trade show.”

ROXOR currently has 300 powersports dealers in the U.S. and is actively signing dealers in Canada. If you are crashing the party like Dealernews, ROXOR will have vehicles on display in Booth #38007 inside South Hall, and the mobile exhibit rig parked outside in #61027.


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